LinkedIn today global recruitment company tomorrow?
It seems that the recruitment sector are a little bit concerned (to put it mildly) about the future of their industry and LinkedIn. Coffee marketing are lucky enough to be privy to a few pieces of...
View ArticleStart at the top with Marketing Strategy
We work with many clients who claim to have a marketing strategies but are actually failing to base it on the most important questions- Where do we want to be and how are we going to get there? Obvious...
View Article90% of digital marketing is building a customer database
Digital marketing offers a huge number of media channels, devices, networks and platforms. Across these channels a vast array of data is collected. Today customer databases are the powerhouses and new...
View ArticleTurning your newsletter into social email
Much discussion exists on whether or not email is going to “die”… Let’s summarise this before focusing on the more important best practices and how email communication can become the more powerful...
View ArticleWhy social networks should look the same
Why social networks should look the same? Well why wouldn’t they!? As Stephen Fry once said “An original idea. That can’t be too hard. The library must be full of them.” With the launch of Facebook’s...
View ArticleThe Social Website masters Integration between your website and social media
The website today has become a shop window for many companies, whether they are selling their wares online or some other less tangible product. But, imagine the scene. Sitting in an infinite row of...
View ArticleWhy Coffee is like Social Marketing
People have long asked us why we are called Coffee Marketing. Some believe it is because we specialise in the coffee industry (that is not the reason at all, but if you work in this sector we’d...
View ArticleSnapChat not under threat with poor cousin Instagram Direct
Facebook’s failed purchase of SnapChat is clearly having some impact at Instagram HQ, with a rival photo sharing service. The $3billion deal is off and the development race is on. They clearly believe...
View ArticleSocial Network Abuse Twitter vs Habbo
In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social...
View ArticleSocial Media Battleground Christmas 2014
For social media marketers 2014 is a particularly exciting year. Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has...
View ArticleRevenue Analytics Attribution for Digital Marketing
Marketers and business owners are now faced with far more marketing channels and online media options than there has been before. The release of new digital technology and social media is increasing...
View ArticleSocial Plugin Fraud Identification
Now that social media reputation and social endorsement is valuable and tradeable, social plugin fraud identification will become a crucial part of the decision making process. It may also lead to...
View ArticleHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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